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Short for Name, Image, and Likeness, “NIL” refers to the way college athletes can receive compensation. “Using” an athlete’s NIL would involve a brand leveraging his/her name, image, and/or likeness through marketing and/or promotional endeavors.

The NCAA officially made it legal for athletes to profit off their NILs on July 1, 2021. Since this initial passing, states have begun to pass their own laws detailing the rules for athletes who attend colleges in their state. Universities have also begun to produce rules and programs for their Student-Athletes.