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Highland Heights Hype is an NIL Collective created to support NKU Athletics.  We are a separate LLC and are not owned or operated by Northern Kentucky University.

The purpose of Highland Heights Hype, or HHH, is to generate opportunities for NKU Student-Athletes to capitalize on the Name, Image, and Likeness rules, as defined by the NCAA and the Commonwealth of Kentucky, to generate additional revenue for the Student-Athletes by compensating them for services the Student-Athlete provides.

The HHH Collective is open to all NKU Student-Athletes, not just Men’s and Women’s Basketball.    The site has been built out with a focus on MBB and WBB and will soon be expanded to highlight other Student-Athletes and sports.